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Innovation Quarter News

Inmar Holiday Shopping Survey Shows Increase in Spending

Inmar, Inc., a retail technology company and Wake Forest Innovation Quarter tenant, releases survey data on holiday shopping trends. With U.S. shoppers spending less to fill up their gas tanks, they’re spending more filling up holiday stockings – according to a survey conducted by Inmar Analytics earlier this month that found 25 percent of shoppers planning to spend more on gifts this year than last. Another 49 percent of the shoppers surveyed said they plan to spend at least as much this year as they spent in 2013. And that spending is well underway, with 90 percent of the 520 shoppers surveyed on December 1 and 2 reporting they have already made a holiday gift purchase.

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