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02/20/2018 @ 12:00 pm - 1:30 pm
A monthly lunch and conversation for Flywheel Coworking members and their guests. Call us about being our guest. Reservations are required by Friday, Feb. 16
Topic of conversation: Behavioral Economics
Conversation facilitators: Rick Leander and Michele Wille, co-founders, Understood Connections
Behavioral economics (BE) shows hidden drivers, like framing, anchoring, decision paralysis and loss aversion used by your consumers on a daily basis. Supposedly irrelevant factors influence how we analyze choices and make decisions, and BE explains the often subtle
factors used in the decision-making process.
Rick Leander is co-founder and development director for Understood Connections. Rick has over three decades of financial services experience, ranging from large banks in the US, Europe and Asia, to a large credit union, to head of a fintech startup and head of global strategy for a large payments company.
Michele Wille is Co-founder and Creative Director for Understood Connections. Michele has over three decades of media experience, ranging from video production in live and studio formats, launching video capabilities in marketing departments, and leading communication teams and efforts through written word, presentations, photography and graphics.