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Successful Marketing Campaigns: Part I & Part II

05/03/2017 @ 10:00 am - 2:30 pm


Part I – The Power of the Inbox
10 am – 11:30 am (lunch will be provided)

Learn tips and tricks for successful email marketing. What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing: What it really is (and isn’t), what it can do for your business and the five easy steps you must take to harness the power of the inbox!

  • Grow a healthy list
  • Create great content
  • Customize a beautiful, mobile-friendly template that matches your brand
  • How to get your emails opened
  • Tracking your results

From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this seminar will give you the keys to the most effective marketing you can do: email marketing.

There will be a live demonstration of how to put together an email marketing newsletter from scratch in 5 minutes!

Part II – What to Say and How to Say It
1 pm – 2:30 pm

Heard of “location, location, location”? For online marketing, it’s “Content, Content, Content”!
What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be share worthy to your audiences.

What are the Keys to Great Content? This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content – and the way you share it – succeed!

You’ll learn how to:

  • Create
  • Curate
  • Extend

…the content that will help you achieve your goals. We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective.
There will be a live demonstration of how to put together an email marketing newsletter from scratch in 5 minutes!

Lunch will be provided.
Speaker: Mary Ann Gurney
Co-Sponsor: Constant Contact

Small Business Center events are free but please register to reserve your seat

Register today!


10:00 am - 2:30 pm


Forsyth Tech at Innovation Quarter
525 Vine St. NC United States


Small Business Center