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Triad Design Leadershop

04/10/2017 @ 5:00 pm - 04/11/2017 @ 6:00 pm

Triad Design Leadershop is a two-day transformative keynote and workshop series that connects business leaders directly with experts in design thinking and innovation. It informs, inspires and enlightens our community on how to use great design to improve business, organization and life. This year’s theme, Design Thinking for Business Innovation and Growth, is sure to set you up for success.
April 10

Keynote Address + Reception
Center for Design Innovation – 450 Design Ave Winston-Salem, NC
5 pm | Doors Open
6 pm | Keynote
7 pm | Reception

Day One | Keynote- Jeanne Liedtka 
Strategist Jeanne Liedtka, of the University of Virginia Darden School of Business will keynote this year.

Liedtka helps business leaders and entrepreneurs globally use design thinking in their work. She will share her methodology that has helped people all over the world understand design thinking, and apply it. Liedtka has taught thousands of leaders and entrepreneurs how to unlock the secrets of design thinking.

April 11
Innovation Workshop
Wake Forest Biotech Place – 575 Patterson Ave Winston Salem, NC
8 am – 6 pm | Workshop
Receive hands-on experience

Day Two | Innovation Workshop – Randy Salzman
Innovation Workshop Leader and Co-Author, Randy Salzman, will teach the methods for implementing Jeanne Liedtka’s techniques. Participants will receive hands on experience and learn how to apply them to their business. These principles are:

  • The Why and How of Design Thinking
  • What is: Visualization, Journey Mapping, Value Chain Analysis, & Mind Mapping
  • What if: Brainstorming & Concept Development
  • What wows: Assumption Testing and Rapid Prototyping
  • What works: Customer Co-creation, Learning Launch and Leading Growth & Innovation in Your Organization

Register Here.


04/10/2017 @ 5:00 pm
04/11/2017 @ 6:00 pm


Center for Creative Economy


Center for Design Innovation
450 Design Avenue
Winston-Salem, 27101 United States
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