Innovation Quarter News

Wake Forest Innovation Quarter Welcomes Mullen

Mullen, a full-service marketing communications firm, will relocate its North Carolina office to the 525@vine building in Wake Forest Innovation Quarter this December.

Mullen, headquartered in Boston, with offices in North Carolina, Los Angeles and New York, will occupy 34,726 square feet and will be located on the third floor of 525@vine, a former R.J. Reynolds Tobacco Co. factory that underwent a $75 million renovation led by building owner Wexford Science & Technology, a BioMed Realty company.

“We want to continue to be recognized among the most creative and innovative agencies in the world and moving into the Innovation Quarter is an example of that commitment,” said Taylor Bryant, president of Mullen NC. “This is an amazing opportunity for us to achieve two key goals: design an office space that really fuels collaboration and creativity; and continue our investment in the creative culture of Winston-Salem. It benefits employees, clients and community.”

The move into the Innovation Quarter represents a philosophical and creative transformation for Mullen NC and its 150 local employees. By having more collaboration seats than individual desks, the space in 525@vine will encourage employees to spend more time collaborating with their colleagues. To foster ideation across agency disciplines, there will be a variety of designed collaboration spaces and open meeting rooms as well as a location for employee town halls. And to address the ever-increasing needs for fresh and unique content, Mullen’s new office also will include a custom-designed photo studio, a sound studio and three state-of-the-art edit suites that provide post-production services for broadcast television and web content.

“Mullen’s move into the Innovation Quarter is a significant development,” said Eric Tomlinson, president of Wake Forest Innovation Quarter. “Not only is Mullen a nationally recognized, award-winning agency with some of the world’s most recognized brands as clients, but it represents a dynamic and creative culture that will have a tremendous impact on the entire Innovation Quarter.”

The current occupants of 525@vine, which had its official grand opening last June, are Wake Forest School of Medicine’s Division of Public Health Sciences and Department of Physician Assistant Studies, Forsyth Tech at Innovation Quarter, the co-working innovation space Flywheel, the software development company Clinical Ink and the Innovation Quarter YMCA.

Media contact: Vishal Khanna,, +1.336.713.1111.

About Wake Forest Innovation Quarter
Wake Forest Innovation Quarter ( in Winston-Salem, North Carolina, is a place for research, business and education in biomedical science, information technology and advanced materials. The Innovation Quarter is one of the fastest growing urban-based innovation districts in the United States with more than 3,000 people working in over 50 companies and numerous academic departments and with more than 1,800 students undertaking advanced education and workforce development annually. The Innovation Quarter currently comprises over 2.5 million square feet of inspirational office, laboratory and educational space on its 145 developable acres. In addition, there are several hundred apartments, lofts and condominiums within or close by the Innovation Quarter.

About Mullen North Carolina
Mullen is a “hyperbundled” agency, integrating disciplines from creative to digital marketing, media planning and buying, mobile marketing, public relations and social influence, design, CRM and performance analytics. Mullen specializes in working with culturally relevant, thought-leader brands and is recognized as the leading marketing-to-women consultancy through its Frank About Women group. Agency clients include Food Lion, Ulta Beauty, CSX Transportation, Pep Boys Hanesbrands and Lenovo. Mullen has been named to the Advertising Age Agency A-List and as one of Fast Company’s Most Innovative Companies. Headquartered in Boston, the agency operates offices in North Carolina, L.A. and New York and is an independent brand within the Interpublic Group of Companies (NYSE:IPG). For more on Mullen NC, please visit