Innovation Quarter News

Creative Startup Imagination Spring Announces Move to Bailey Power Plant in the Innovation Quarter

Imagination Spring is a mission-based business that focuses on building opportunities for kids and adults to use their imagination and creativity. 

Creative startup Imagination Spring announced its move to Bailey Power Plant’s Innovation Suites today, joining a host of other local startups that call Innovation Quarter their home. Founded in 2018 by Dan Antonelli and John Fox, Imagination Spring is a “responsible technology” company that creates products that help children and adults develop and express their creativity. This is Imagination Spring’s first physical location, having been founded virtually by the two entrepreneurs.

“We are so excited to be part of such a vibrant business community here in Winston-Salem and can’t wait to get to work,” said co-founder Dan Antonelli. “The collaborative approach we have found in the Innovation Quarter is second to none. Between amenities, the park, food trucks—we can’t wait to tell people more about why we chose Winston-Salem as our place to grow.”

Imagination Spring’s first product available to the public is ImaginWOW, a mobile app that inspires children to draw silly pictures in the “real world” (using pens or crayons on paper) and then provides a network where they can share their creations and connect with others from around the world. The company is also developing ImaginGO, a quick and easy in-classroom art activity platform that teachers can use to help students build vocabulary and develop essential motor skills. It’s also designed and optimized for Smart Boards and large screens.

Imagination Spring, which currently has two employees and will occupy 200 square feet, joins several other growing startups in the Innovation Suites, including Javara, a clinical research services startup and Fluree, a blockchain database startup that recently secured a $4.7 million round of funding. The Innovation Suites are located on the second floor of Bailey Power Plant, which also houses Venture Café Winston-Salem’s Thursday Gatherings as well as the ACCESS Center for Equity + Success, a MWBE-center that connects local underserved businesses with the resources they need to grow.

“We’ve worked hard to develop a vibrant community here that meets the needs of the startup community,” said Will Partin, senior director of development for Wexford Science + Technology, which developed Bailey Power Plant. “Imagination Spring joins a growing community of startups not only in Bailey Power Plant, but also across Winston-Salem as we continue to become a city where small businesses really thrive.”

Media Contacts:

Dan Antonelli
Imagination Spring

James Patterson
Director, Marketing & Communications
Wake Forest Innovation Quarter