Partnerships Drive Growth in Innovation Districts

Ribbon cutting ceremony for the Innovation Quarter's Long Branch Trail
3 Minute Read

The most robust and impactful innovation districts are anchors within their communities, but they don’t achieve greatness independently. Strategic partnerships—both public and private—are vital to growing an innovation district and helping it thrive.

Key Benefits of Partnerships

Organizations have different strengths—some are exemplary at fundraising and grant writing, while others excel in engaging and motivating community volunteers. Some have prominent physical spaces that can be utilized to act on a vision, while businesses and universities have experts researching and innovating in various fields. By building partnerships with all types of organizations, innovation districts can leverage the strengths, resources and influence of others.

Stronger Grant Applications

Bringing together a diverse group of collaborators who have the right expertise is beneficial in securing a grant. Showing that a potential project has the support and attention of several organizations also boosts confidence in its success.

Expanded Network

More eyes and ears in your expanded innovation district network mean more possibilities for identifying new opportunities.

Tap into Resources in the Community

No single organization can have the best of everything—meeting spaces, learning labs, medical equipment, etc. Innovation districts can lean on partners to help provide the resources needed to ignite innovation and make an idea come to life. Identifying the assets available within an innovation district can help recruit and attract even more partners seeking complementary physical and intellectual support.



Innovation Districts Should Partner with a Variety of Organizations

Academic partnerships are often foundational to developing an innovation district, but many more players contribute to a dynamic environment. The Global Institute on Innovation Districts (GIID) has found that successful innovation districts engage a variety of partners to create a competitive advantage. These include:[1]

  • Anchor institutions, such as research universities and medical centers
  • Local, state, regional and, increasingly, national governments
  • Community and civic workforce development and local not-for-profit organizations
  • Anchor and growth companies, particularly those with research and development strengths
  • Start-ups, spin-offs and scale-ups, which are increasingly eager to be engaged in the development of districts
  • Master developers and major landowners
  • Venture capitalists and other investors
  • The growing number of intermediaries that work across actors or sectors
Innovation Quarter convergence of partners discussing a project.

Innovation District Partnerships in Action

iQ Healthtech Labs Accelerates Product Development Lifecycle

In the Innovation Quarter, we collaborate with multiple partners to creatively approach how healthtech solutions are tested, refined, scaled and rapidly deployed. Consumer, commercial and academic institutions participate in iQ Healthtech Labs to leverage the power of cross-organizational collaboration and experiment with how ideas can get launched into the marketplace.

iQ Healthtech Labs is where virtual and physical partners can converge. An intentional focus on pairing world-class intellectual anchors like Wake Forest University School of Medicine with the many industries and commercial organizations seeking strong research and development partners makes the Innovation Quarter the hub for several growing healthtech sectors. These include value and health transformation, healthy aging, virtual health, personalized care and precision medicine and learning systems.

Javara and Its Innovation Quarter Partners Strive for Better Patient Outcomes

Javara, Inc., an integrated research organization, has partnered with Innovation Quarter anchor Wake Forest Baptist Medical Center to expand its footprint. To achieve better health outcomes, Javara connects patients in need with otherwise inaccessible care via clinical trials. Doctors and clinical trial navigators have access to a more inclusive patient population. Participating patients receive consistent care and monitoring and gain a better understanding of their health throughout the process.

Public Green Space Emerges from Innovation District Partnerships

Green space and connectivity are cornerstones of innovation districts—and the Long Branch Trail is just one of many projects that checks those boxes for the Innovation Quarter. Built through a partnership with the City of Winston-Salem, the North Carolina Department of Transportation and the North Carolina Department of Transportation’s Rail Division, the 1.7-mile long greenway connects the tenants of the Innovation Quarter with nearby public parks and universities. The Long Branch Trail not only gives bikers, runners and walkers a way to traverse the city safely—but it also strengthens the city of Winston-Salem’s emphasis on health and wellness, improves its reputation as pedestrian- and bike-friendly and encourages connectivity by providing a public space that serves all in the community.

Woman running on the Innovation Quarter's Long Branch Trail

Innovation Districts Flourish with Support

Innovation districts facilitate the creation and commercialization of new ideas and support growing economies, but they can’t operate in a vacuum. A strong network of partners, including academic institutions, start-ups and property developers, paired with the support of local government and the community, is key to tapping into the potential of the innovation district.

Cover of eBook: Keys to developing a vibrant, dynamic innovation district.

Innovate Today, Transform Tomorrow

Establishing a successful innovation district takes a village. But with the right strategies and partnerships, it can manifest a vibrant community. From driving economic growth to fostering inclusive collaboration, there are some key tactics you don’t want to overlook.

[1] Wagner, J., Katz, B., & Osha, T. (2019, June 7). The Evolution of Innovation Districts: The New Geography of Global Innovation [Whitepaper]. The Global Institute on Innovation Districts. https://www.giid.org/the-evolution-of-innovation-districts/