The Hub

Services and Retail

Wake Forest Innovation Quarter is home to a diverse group of retail and service companies, including food and beverage, financial services, beauty, health & fitness and consumer goods. Together, these Innovation Quarter retail and service providers help build a vibrant community and sustain our growing ecosystem.

Find a Business:


A small and quaint bar located at 4th and Patterson

Alchemy Aveda

Alchemy Aveda is a hair studio with a relaxing ambiance and convenient location at 218B East Fourth Street. Carrying a line of Aveda products with only natural ingredients, Alchemy Aveda offers a tranquil environment with a lovely chakra collection that fills the studio with a calming aura.

Allegacy Federal Credit Union

Allegacy offers its members online bill payment, loans, financial planning, and much more. At Allegacy, you’ll find knowledgeable people who are focused on your financial wellbeing. We offer sound financial advice backed by products and services designed with your business goals and best interest in mind. Whether you opened your doors yesterday or fifty years ago, it’s never too late to turn to Allegacy for all of your business banking needs.

Cafe Brioche Dorée

With 40 years of experience, Brioche Dorée is today an internationally recognized brand and the world’s leading French-style fast food chain, present in the largest cities. Serving more than 300,000 guests each day throughout the world, Brioche Dorée aims at always offering high-quality products and is constantly innovating to better satisfy its guests’ needs.

Camel City Tattoo Shoppe

Camel City Tattoo Shoppe has been open to the Winston-Salem community for over twenty-six years.

Carol Maurin Photography

Carol Maurin portrait photography is a language of expressions. Carol combines an artistic eye, psychological insight, and technical expertise to transform living expressions into lasting images. The result is a visual story that portrays the unique character of each subject.

Clark S. Brown and Sons Funeral

The compassionate funeral directors at Clark S Brown & Sons Funeral Home provide individualized funeral services designed to meet the needs of each family. The staff is comprised of dedicated professionals, available to assist you in making funeral service arrangements.

Cycle Your City

Cycle Your City is a full service bike repair and accessory shop located on Patterson Avenue, between 3rd and 4th streets.

Dylan W. Greenwood, Attorney

Dylan W. Greenwood is a criminal defense attorney practicing state and federal criminal law in North Carolina.

Innovation Quarter YMCA

The Innovation Quarter YMCA works every day to strengthen our community. We believe in nurturing the potential of kids, helping people live healthier, and supporting our neighbors. The Innovation Quarter YMCA is housed in the heart of downtown Winston-Salem’s leading technology park. Enjoy state-of-the-art wellness facilities and a convenient location, as well as features including: more than 10,000 square feet, YMCA personal trainers and trained wellness staff, a cycle studio, a group exercise studio, men’s and women’s locker rooms, a free weight area, and cardio machines.

It’s Beauty Shades of Color Boutique

A boutique for men and women, It’s Beauty Shades of Color Boutique carries a variety of skin care products (whipped Shea Butters), soaps (black/charcoals), spa products, accessories, jewelry, clothing and footwear.

Krankies Coffee

Krankies Coffee is a coffee roaster, cafe, bar, and entertainment venue in downtown Winston-Salem, NC. Krankies is committed to providing their community with the best products and experiences that they can procure, from their coffees to their beer and wine to their arts events and performances.

Ma’ati Spa

The talented and experienced massage therapists at Ma’ati Spa can take away your aches and pains by specializing in treatments that blend aromatherapy, trigger point science, clinical and relaxation techniques. We are the perfect synergy between eastern bodywork modalities and western clinical techniques.

Mudpies Downtown East

Mudpies Downtown East is a child development center operating through the Northwest Child Development Centers, Inc., a non-profit organization founded in 1970 to support families by helping them meet the developmental needs of their children from infancy through school-age. MudPies serves over 700 children across four 4- and 5-Star accredited child development centers (the highest ratings possible). MudPies’ Creative Curriculum® combines social, physical, cognitive, and language development to help mold and develop the minds of children.

New Hope Bail Bonding

New Hope Bail Bonding provides flexible and customized payment plans for bail bonds.

Superior Home Care Services

Superior Home Care has been helping families restore balance and return to quality time with aging parents for over 30 years.

Truliant Federal Credit Union

The mission of Truliant Federal Credit Union is to enhance the quality of life of our members and become their preferred financial institution. Established in 1952, we serve members from 30+ Member Financial Centers in the Carolinas and Virginia.


VaVaVoo is a jewelry subscription service and e-commerce retailer that ships personalized jewelry sets to customers each month. Every box of VaVaVoo jewels is specially curated and allows customers to experience new fashion trends while maintaining a sparkling fresh style.