Bailey South Reimagined

3 minute read

Take a look inside the newest historic redevelopment project in the Innovation Quarter.

In 2018, we shared our vision for a reimagined Bailey South. Now, as this state-of-the-art concept comes to fruition, we want to share how we’re breathing new life into old bones.

The Variable

An ad agency where the thinking of an innovation consultancy meets the doing of an advertising agency.

The Variable occupies the 5th and 6th floors of Bailey South.
A projector hangs from the ceiling, creating an inspiring ambiance for team meetings and brainstorming.
The ‘Alpha’ conference room.

Walls filled with graphic art and views of Chestnut Street adorn the offices at The Variable.

This bright stairwell leads from the 5th floor to the 6th, complementing the reception area’s metalwork.

Black Mountain
Chocolate Bar

With its expanded seating and nighttime hours, North Carolina’s original bean to bar chocolate factory can be your new favorite place to socialize, study or relax.

Black Mountain Chocolate’s counter and confectionary display face the south end of the Coal Pit, providing contoured glimpses of the Low Line’s sweeping archways.
Where the magic happens: the chocolate-producing kitchen.

Black Mountain Chocolate’s bar will soon feature cocoa-inspired drinks and cocktails.

This main seating area provides cozy couches and booths to study, read or catch up with friends. 

Front Street Capital

A full-service development, asset management and private equity real estate company built by industry-leading professionals with a drive to produce consistent, income-driven results.

Front Street Capital’s third floor suite includes multiple meeting spaces that provide incredible views of the Coal Pit and Innovation Quarter and highlight the intricate craftsmanship of local vendor Sunnyside Millwork.
Front Street Capital’s south side common area also delivers an unobstructed view of shops and restaurants along 4th street.

Accordiondoors in the entertainment space open up to a large outdoor area reserved for building tenants.

Exterior views from the 3rd-floor terrace.
The 3rd-floor terrace offers stunning 360 views of the Innovation Quarter. Tenants can enjoy views of the greenspace at Bailey Park or our towering smokestacks on this ADA-compliant rooftop terrace.

And there’s more
to come.

Once complete, the 4th floor of Bailey South will feature panoramic views of downtown Winston-Salem and the Innovation Quarter. It’s just waiting for someone to call it home!
The unfinished bar at SixHundred° by Chef Travis Myers. Can’t you picture yourself sipping a fancy drink here?
The Patterson Avenue entrance at SixHundred° features exposed brickwork from Bailey South’s industrial days.

Bailey South preserved certain historical features, including these original walls, accentuating its original form and function.

The floor-to-ceiling wine cellar at SixHundred°.
A skylight and elegant pendant lighting accent the main stairwell at Bailey South, while its rusted finish is an homage to Bailey South’s former industrial days.

Swipe for before (design comps) & after.
Peak into this window for a glimpse inside our iconic smokestacks.

Swipe for before & after.
This unfinished second-floor suite is an industrial artifact.

Swipe for before & after.
Rearview of Bailey South—new and old.

Swipe for before & after.

Visit our Community Resources page to get the latest updates on Bailey South’s retail tenants and visit our Leasing page to discover how to make Bailey South your business’ next new home.