Sparq Works: Craft a Brand That Converts

Good brands set you apart from the crowd and give clients a reason to choose you. If you’re overwhelmed by the mere thought of building a brand, then this workshop is for you.

Learn practical steps for developing brand positioning, content and marketing channels with Alise Raak, founder of Blue Leaf Strategies and professor at Wake Forest University’s Center for Entrepreneurship, and develop a plan to make your company one people want to choose.

You will leave this session with a one-page brand strategy for your company and develop a core message that will inform your positioning, priority channels, and content creation.

This is a working session, so don’t forget to bring your laptop. This event is open to the public, but there are limited spots and registration is required. A light lunch will be provided.

Sparq Works helps entrepreneurs and small business owners grow their companies by digging into essential business functions and offering practical solutions they can apply immediately. Covering a range of topics, these monthly workshops hosted at Sparq are free and open to the public, sponsored by the iQ and powered by Vision to Venture.