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Visiting Author: Sheena S. Iyengar’s “Think Bigger: How to Innovate”

May 30, 2023 @ 6:00 pm - 7:00 pm


In Think Bigger, Sheena S. Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”

Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuroscience and cognitive psychology to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.

For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.

In this talk, Iyengar will discuss the building blocks of her new six-step method for innovation and walk attendees through creativity challenges that promote team building, problem-solving, and creative pursuits.

The event will feature a 200 book giveaway and signing by the author.

Sheena S. Iyengar is the S. T. Lee Professor of Business in the Management Department at Columbia Business School and the best-selling author of The Art of Choosing (2010). She is a leading expert on the study of innovation, choice, leadership, and creativity and regularly consults with a range of organizations on methods for innovation.


May 30, 2023
6:00 pm - 7:00 pm
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Biotech Place Atrium
575 Patterson Ave
Winston-Salem, NC 27101 United States

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