Winston Factory Lofts: A Lifestyle with Legs

2 minute read

Winston Factory Lofts is a hot commodity. The two historic industrial structures that make up the complex were fully occupied less than a year after opening. And vacancies are short-lived, according to Amy Foster, property manager.

Winston Factory Lofts comprises Phase 1, located at 675 N. Main St., and the adjacent Phase 2, at 101 E. Sixth St.

Built in the 1920s, the original three-building complex housed the operations of the P. H. Hanes Co. until 1951. Phases 1 and 2 (the third building was razed in 1960s) were later used by the Brown-Rogers-Dixson Co. and R.J. Reynolds Tobacco Co. Decades later, between 2009 and 2013, the structures were renovated and converted by Clachan Properties LLC with historic preservation tax credits. Today the complex features 171 one-, two- and three-bedroom loft-style apartment homes.

History is part of the draw. The other is location.

Foster is quick to point out the advantages of living in the fastest-growing part of the city, just a stone’s throw from Wake Forest Innovation Quarter, the Arts District, restaurants and entertainment venues.

“The Innovation Quarter took a part of the city that was once desolate and transformed it into a flourishing neighborhood filled with companies like Inmar and facilities like Biotech Place and 525@Vine,” Foster said. “They’ve added bike lanes, walking trails and Bailey Park with an amphitheater.”

Winston Factory Lofts’ architectural “wow” factors include factory-size windows, 100-year-old hardwood floors and 13- to 17-foot ceilings along with contemporary design elements that produce an “industrial chic” look. The lofts can accommodate any lifestyle, with more than 100 floor plans. Residents can relax and unwind with year-round amenities such as enclosed dog parks, fitness centers and an 18-seat movie theater. In the summer an outdoor pool between Phase 1 and Phase 2 is a favorite gathering spot.

The all-inclusive, over-21 community has an intriguing blend of residents — professors, graduate students, physicians, attorneys and other professionals.

“We consider ourselves a community of neighbors and friends, and that is attractive to everyone,” Foster said. “People move here from other parts of the country who don’t know anyone and they quickly make friends. Soon they are walking to hear live music, eat at nearby restaurants and get out for the night, all within blocks of here. We are not just an apartment complex, we’re a lifestyle.”

For additional information, visit or call +1.336.703.5050.