The Hub

Leadership


Leadership of Wake Forest Innovation Quarter is drawn from the best and brightest of biomedical, business innovation and real estate development in North Carolina.

Terry Hales, MBA, CPA
Senior Vice President, Academic Administration and Operations, Wake Forest Baptist Medical Center
Executive Vice Dean, Wake Forest School of Medicine

Terry Hales, MBA, CPA, leads the team responsible for growing Wake Forest Innovation Quarter. Hales was heavily involved in creating the initial master plan for the Innovation Quarter, then called the Piedmont Triad Research Park, from 2002-2012. In February 2018, he re-joined the Innovation Quarter team to lead planning for the next phase of development and creation of strategies for a sustainable innovation ecosystem. Hales first joined Wake Forest School of Medicine in 1996 with a background in finance, including accounting positions with both public accounting and industry. Since then, he has held evolving roles within the institution, including assistant dean for finance, vice president for financial planning and chief financial officer, Wake Forest University Health Sciences and vice chief officer, Wake Forest Baptist Medical Center.  He is currently senior vice president of academic administration and operations and executive vice dean.

Julie A. Freischlag, MD, FRCS, EdD
Chief Executive Officer, Wake Forest Baptist Medical Center
Dean, Wake Forest School of Medicine

Julie A. Freischlag, MD, FRCS, Ed, joined Wake Forest Baptist Medical Center in April 2017 as Chief Executive Officer. Consistently ranked among the nation’s top 50 medical centers, Wake Forest Baptist includes Wake Forest Baptist Health, a growing, multi-hospital health system and physician network, the state-of-the-art and highly competitive Wake Forest School of Medicine, and Wake Forest Innovations, its technology transfer, commercialization enterprise. As CEO, she has the overall responsibility for the Medical Center’s clinical, academic and innovation enterprises and its annual operating budget of $2.5B. Previously, Freischlag was Vice Chancellor for Human Health Sciences and Dean of the School of Medicine at UC Davis. Freischlag has helped to drive change in academic medicine with a deep commitment to diversity and inclusion. For more than 15 years, she has led education and training programs at top medical schools in her role as professor and chair of surgery and vascular surgery departments. Freischlag also has more than 30 years of experience leading patient-care services as chief of surgery or vascular surgery at nationally ranked hospitals.

Graydon Pleasants
Real Estate Development, Wake Forest Baptist Medical Center

Mr. Pleasants leads site development and infrastructure for the Innovation Quarter. He was the co-founder of Meridian Realty Group in 1986, and by 1990 Meridian was the top commercial brokerage firm in Winston-Salem. After divesting his interest in Meridian, he formed and managed Forsyth Partners Brokerage, which became Carter of the Carolinas, a partnership with Carter of Atlanta. This company became the first full-service commercial real estate provider in the area with offices in Winston-Salem, Greensboro, Raleigh and Charlotte. Mr. Pleasants also later helped form Magnolia Partners, developer for One West Fourth Street, a 430,000-square-foot, Class A office building in downtown Winston-Salem. He now owns Pleasants Properties and also serves in various community leadership positions and with numerous economic development professional organizations in Winston-Salem.