Join us for the first installment of the third annual Innovation & Cinema film series presented by the Innovation Quarter and a/perture cinema and sponsored by Salem Plastic Surgery.
Innovation Quarter News
A new history series presented by New Winston Museum, Reynolda House, Triad Cultural Arts and Wake Forest Innovation Quarter will explore the history of the former downtown tobacco district, the people who worked there and the impact it had on many aspects of life including the development of downtown Winston-Salem.
Wake Forest Innovation Quarter today announced the beginning of construction on the new greenway trail that will eventually run the entire length of the Innovation Quarter.
Wake Forest Innovation Quarter today announced the sale of portions of Bailey Power Plant to Wexford Science+Technology, a BioMed Realty company. Wexford will redevelop approximately two-thirds of the Bailey Power Plant property, including the main building and most of the surrounding grounds that include the iconic chimney stacks.
Dioko Ventures, in partnership with Nashville, TN based venture capital firm, FCA Venture Partners, announced this week the launch of its’ first fund, Dioko Health Ventures I, LP. The Fund is seeking to raise $25 million to invest in companies primarily in and around Western North Carolina and the Triad.
Dioko will be managed and supported by FCA and led by Matthew King, Managing Partner of FCA. Accompanying King, FCA’s Co-Managing Partner, John Burch, and CFO, Nancy Allen, will provide fund oversight and administrative support. The investment committee for the Fund will be led by King, together with Tom Hearn, CEO of Novarus Healthcare, and Todd Johnson, co-founder and Board member with KeraNetics, LLC. Dioko will work closely with Inmar, Inc., Wake Forest Innovation Quarter, local universities, academic medical centers, and accelerators to help foster, grow and fund the local healthcare entrepreneurial ecosystem.
“In recent years, FCA Venture Partners has invested in two early stage companies in the area,” said King. “There are many signs of early stage investing opportunities on the rise in this part of North Carolina and we are delighted to deploy institutional capital in the area.”
The Fund will make 10-12 investments in Seed to Early stage companies in the healthcare IT and service sectors with commitments of $500K to $2M. Dioko anticipates that about half of the companies in the Fund will be based in Western North Carolina.
“I’m very excited about the potential for the Dioko Health Ventures fund,” said Advisory Board member Don Flow. “There are an increasing number of healthcare IT and healthcare services companies being started in our region, but there is no organized capital available to fund the growth of these companies. Matt King and his FCA team have a long and successful track record of investing in early stage healthcare companies, and will be a great addition to our healthcare entrepreneurial ecosystem.”
Dioko’s deal sourcing team will be led by Andrew Bouldin, Principal at FCA. “We review over 400 start-up companies a year at FCA, with the majority in Healthcare IT,” said Bouldin. “With many of the deals too early for FCA to consider, I look forward to the opportunity to financing some of these earlier stage companies.”
“Early-stage seed funding is crucial for startups,” said Eric Tomlinson, president of Wake Forest Innovation Quarter. “The Dioko fund is a critical shot in the arm for building a start up environment in the Innovation Quarter and our city that will support the growth of our innovation economy.”
Wake Forest University announced today that new academic programs in Biomedical Sciences and Engineering will anchor the University’s undergraduate presence, referred to as Wake Downtown, in Wake Forest Innovation Quarter beginning in 2017.
Last fall, Wake Forest announced plans to lease space in the rehabilitated former R.J. Reynolds Tobacco Company 60 series building in the Innovation Quarter, adjacent to what will become the home of the medical education programs of Wake Forest School of Medicine this summer.
Now, newly approved courses of study in Engineering, Biochemistry and Molecular Biology, and Medicinal Chemistry and Drug Discovery will extend the exceptional faculty-student engagement that is a hallmark of the Reynolda Campus to one of the fastest-growing urban-based districts for innovation in the country. The proximity of the 115,000-square-foot Wake Downtown facility also will make it possible for undergraduates to take classes with faculty from Wake Forest School of Medicine.
“The frontier of science and technology has rarely been as exciting as it is today. While many Wake Forest students already work with medical school research mentors, the next-generation building complex that literally and figuratively brings medical and liberal arts education together under one roof will greatly enhance students’ opportunities for closer collaboration and deeper engagement,” said Wake Forest President Nathan O. Hatch. “Wake Downtown presents a wonderful occasion to rethink how science is taught and how learning is best achieved.”
Biomedical Sciences and Engineering programs rooted in the Liberal Arts
According to the Education Advisory Board, employer demand for undergraduate biomedical science and technology graduates increased by 58 percent nationally and 43 percent in North Carolina from 2012 to 2014.
Academic programs recently approved by College faculty are expected to meet employer, student and societal demands. New courses of study include:
- B.S. in Engineering – Wake Forest engineering students will exemplify the term ‘well-rounded,’ bringing to their subsequent careers or graduate studies a focus on applying engineering science, design and analysis to complex issues. The engineering major will offer optional biomedical and materials engineering emphases in a liberal arts environment of entrepreneurial and critical thinking. Classes in the engineering program are expected to begin in fall 2017.
- B.S. in Biochemistry and Molecular Biology – Jointly administered by the Chemistry and Biology departments, this interdisciplinary degree will enable students to develop a conceptual understanding of and build practical skills to address increasingly complex biological, biochemical and biomedical challenges. Students preparing for research or pre-health careers will develop greater insight into the experimental approaches and results that lead to the current understanding of biomolecular function. Abundant undergraduate research opportunities will be available for students in WFU labs and those of several medical school departments already in the Innovation Quarter. Biochemistry and Molecular Biology classes will begin in January 2017.
- Concentration in Medicinal Chemistry and Drug Discovery – Building upon existing strengths and research interests of faculty and students, the establishment of a medicinal chemistry concentration within the Department of Chemistry will provide a distinctive, high-quality educational experience at Wake Forest. The concentration provides a new path to an American Chemical Society certified B.S. degree that will increasingly attract students interested in health-related fields, biomedical sciences and pharmacology. Classes for the new concentration will begin in January 2017.
“The distinct and compelling new set of programs of Wake Downtown represent the most significant academic innovation in recent Wake Forest history and one of the most audacious efforts to rethink undergraduate science education as we know it,” said Michele Gillespie, Dean of Wake Forest College. “Embracing the Innovation Quarter as a hub for a liberal arts education is central to our future.”
Wake Downtown transcends boundaries and promises collaboration
Undergraduate students in these programs are estimated to spend approximately equal time on the main campus – studying arts, humanities, and basic sciences – and in the new Biomedical Sciences and Engineering classrooms and labs downtown.
In addition to programs in Biomedical Sciences and Engineering, Wake Downtown will also enable expanded undergraduate offerings in entrepreneurship, bioethics, public health policy and the humanities.
“One of the most exciting aspects of Wake Forest’s undergraduate presence in the Innovation Quarter is the potential to collaborate with the greater Winston-Salem community, our shared City of Arts and Innovation. Along with contributing to the knowledge economy and growing job base in the Innovation Quarter, we plan to partner on community projects ranging from public arts to service to volunteer opportunities,” said Provost Rogan Kersh, whose leadership in the community includes chairing the city’s Poverty Thought Force. “As an extension of the Reynolda Campus, Wake Downtown will serve as an incubator for tomorrow’s leaders long before many of them even apply for admission.”
Approximately 350 undergraduates are expected to study downtown by 2021, when new programs are fully operational. Expanded facilities and an increased demand would enable the University to accommodate modest enrollment growth. Wake Forest also plans to hire additional faculty and staff – all of which would increase the University’s current $3.3 billion economic impact in the region.
“The Innovation Quarter has grown into a true knowledge community,” said Wake Forest Innovation Quarter president Eric Tomlinson. “The addition of these new Wake Forest University undergraduate program aligns perfectly with our ‘Work. Live. Learn. Play’ approach to building such a community.”
Wake Forest Innovation Quarter today announced architectural and landscaping improvements coming to Bailey Park in the first half of 2016. An entrance plaza with a water feature and awalkway connecting upper and lower levels are among the enhancements that are being added to Bailey Park in a community development initiative supported by local foundations and corporations.
Work on the improvements at the 1.6-acre publicly accessible green space in the Innovation Quarter will be completed in April. The Innovation Quarter is undertaking the project with funding support by:
- Wake Forest Baptist Medical Center
- Wexford Science + Technology
- The John Wesley and Anna Hodgin Hanes Foundation
- The Millennium Fund
- The Winston-Salem Foundation
- Stimmel Associates, PA
- Grubb Properties
- Whiting Turner
“Bailey Park is for the whole community,” said Eric Tomlinson, president of the Innovation Quarter. “It’s gratifying that many local foundations and corporations have come together to support the further development of this unique resource.”
Enhancements to Bailey Park will include a new entrance plaza featuring a “water wall” on the North Patterson Avenue side opposite the Bailey Power Plant. Bailey Park’s two levels will be connected by an elevated concourse by two short flights of stairs, one rising to the upper-level stage area and the other descending to the new street-level plaza.
The enhancements also include new landscape features such as limestone terraces, planting areas bordering the lawn and a grove of cherry trees. Stimmel Associates, PA, which provided the initial design and landscape architecture services for Bailey Park, will provide the same services for these enhancements.
“Bailey Park has had a positive impact for the City and has proven to be a great venue for a wide variety of events and activities. The additions announced today are sure to make it an even more attractive and versatile locale,” said Lindsey Yarborough, senior manager of community relations for the Innovation Quarter.
Bailey Park, which opened in April 2015, is bordered by East 4th, East 5th and Vine streets and by North Patterson Avenue. It operates year-round between 7 a.m. to dusk, with special events taking place by arrangement outside of these hours.
Detailed information about Bailey Park, including a calendar of events, is available at www.baileyparkws.com.
Free screenings and other health-related services will be available to the public at Wake Forest Innovation Quarter on Saturday, Jan. 9, at the 17th annual Share the Health Fair.
The event will be held from 10 a.m. to 4 p.m. at the Downtown Health Plaza, 1200 N. Martin Luther King Jr. Drive in the Innovation Quarter in Winston-Salem. Registration closes at 3 p.m. It is sponsored by Wake Forest Baptist Medical Center, Wake Forest School of Medicine and the Northwest Area Health Education Center.
Family-medicine physicians and specialists will be present along with medical students, physician-assistant students, technicians and other health care professionals. Spanish-language interpreters also will be in attendance.
A variety of screenings will be offered, including blood pressure, cholesterol, body mass index, diabetes, vision, glaucoma, hearing, HIV/STI, asthma, osteoporosis and mental health. Individuals who are found to have health issues that require further attention will be given referrals and information about what steps to take.
The fair is open to adults regardless of age, insurance coverage, income level and/or immigration status. Childcare will be provided.
For additional information, attendees can email firstname.lastname@example.org.
The state of North Carolina is frequently listed in top lists of innovative states by the likes of Bloomberg Business and CNBC. The Washington Post even named North Carolina one of its “Innovation Champions” for 2015.
How does a state like North Carolina build a reputation for innovation?
Just ask the North Carolina Board of Science, Technology & Innovation, which held its latest meeting at Biotech Place in the Innovation Quarter, one of the fastest growing urban-based innovation districts in the U.S.
The board, comprised of educators, entrepreneurs and venture capitalists from across North Carolina, is dedicated to developing the economic well-being of the state by keeping it on the forefront of innovation in science and technology.
The recent meeting illuminated three ways that North Carolina has worked to grow its reputation as an innovative state:
1. Stimulate Innovation Ecosystems
In 2014, the Board of Science, Technology & Innovation—which had been the Board of Science & Technology since its founding in 1963—added the “innovation” component to its name and mission due to the large sector of economic growth that could be attributed to innovations.
From that point, the board focused on developing the contexts that foster innovation—what they call “innovation ecosystems.” To promote a state-wide innovation ecosystem, the group concentrates on the smaller innovation ecosystems that make up the larger whole, plugging their resources into creating healthy microcosms of innovation.
2. Track Innovation Growth
One of the board’s initiatives is to produce an innovation index, called “Tracking Innovation,” that tracks North Carolina’s performance across 39 innovation measures. By comparing the state with the rest of the country, the report helps identify the strengths and weaknesses of innovation within North Carolina and establish bench marks for progress.
By assessing what areas of economy and innovation need to be improved in North Carolina, the Board of Science, Technology & Innovation identifies places to intervene and promote growth. Their findings help inform state decisions on economic policies.
3. Support Small Businesses
North Carolina helps small businesses compete with larger businesses by providing very needed startup and development funds. The board oversees the One NC Small Business Program Grantee, a program that awards matching funds to small businesses in North Carolina that receive federal grant funds from the Small Business Innovation Research Program (SBIR) or Small Business Technology Transfer (STTR) Program.
This matching program has helped many startup companies tackle the challenges of commercializing technologies. Only a few states use similar matching programs to capitalize on available federal funds and promote growth by investing in such companies and their potential. To date, the state of North Carolina has given out around 300 such grants since the beginning of the program.
With its close attention to the components that make innovation strong, North Carolina deliberately cultivates a state-wide innovation ecosystem that builds its reputation as an innovative state.
It’s an age-old question: How do you build a reputation for creativity in an industry that is—at its core—creative?
For Mullen Lowe, one of the top ad agencies in the world, the answer lies in thinking differently. About everything.
“Fundamentally, Mullen Lowe believes that creativity is one of the most powerful forces driving brands and businesses today,” says Taylor Bryant, president of Mullen Lowe’s Winston-Salem office. “We believe that fresh, original thinking expressed in great creative work is the greatest value we can bring to a client.”
Mullen Lowe Winston-Salem’s pursuit of thinking differently was recently manifested in its search for office space — a search that landed it as Wake Forest Innovation Quarter’s newest company. With operations now located in 525@vine, Mullen Lowe Winston-Salem joins a thriving knowledge community that is increasingly using proximity to drive collaboration.
“We’ve seen and felt the magnetism of what’s happening in the Innovation Quarter and how it’s contributing to the evolution and the transformation of the city,” said Bryant. “Our agency moved downtown 10 years ago because we saw something special happening here and wanted to be a part of it. We see something special happening again with the Innovation Quarter, and I think that being a tenant and contributing to the Innovation Quarter is a great opportunity for us.”
Having outgrown their old location on North Cherry Street, leaders at Mullen Lowe Winston-Salem asked what a space designed to cultivate collaboration and creativity would look like.
There are no offices, no cubicles. Everyone will be working in community—including Bryant. The open floor plan is arranged around group work spaces such as glass meeting rooms, diner-style banquettes, collaboration hubs and a town hall that can seat almost the entire company. The open style seating arrangement provides room for all employees to work in groups.
“We want all our work to happen in collaboration,” says Bryant.
Mullen Lowe’s innovative approach to physical space grows out of a model they call “hyperbundling.”
“Hyperbundling is our way of being fully integrated,” Bryant said. It represents the unique mashup of skill sets, resources and creativity that Mullen Lowe brings to the table when developing advertising for their clients, which include the likes of Ulta Beauty, Hanes, PepBoys, Lenovo and ADP.
Mullen Lowe Winston-Salem consists of 150 people who provide a vast array of expertise in strategic planning, analytics, digital marketing, social marketing, offline and online media planning and buying, account management, creative services and marketing to women. When addressing a client’s project, experts in all these areas are in the room to help create the best approach for the individual project.
The hyperbundled model, however, does not mean that Mullen Lowe sells all of these in-house services to each client, but rather the ad agency will surround each individual project with the expertise needed to craft the best approach for that particular project – even if the best talent for the job is not located in one single Mullen Lowe location.
CSX Corporation is a prime example. As one of the largest transportation companies in North America, CSX came to Mullen Lowe Winston-Salem with a problem: no one understood their intermodal rail transportation services. Many people are familiar with CSX’s tagline: “How Tomorrow Moves.” Few, however, actually understand how CSX moves freight using more than just trains or the benefits of this practice.
To help explain intermodal transportation and its benefits, Mullen Lowe Winston-Salem set aside traditional ads and developed a sixteen-part animated series called The Intermodals to educate people about the freight shipping process.
“To create this series, we built a set in our offices that was a true scale model of a CSX freight rail yard. We filmed the entire Intermodals series from it,” said Bryant.
The hyperbundled approach also led to a unique way to help Jet Blue – one of the most recognized brands in the airline industry – cut through the advertising clutter.
Mullen Lowe’s project team set up a series of stunts for Jet Blue in Penn Station, New York. In some of these stunts, actors played taxi cab drivers who attempted to charge passengers for any luggage that was placed in the trunk and was not “carried on,” while concealed cameras recorded passengers’ reactions.
These spots, which were seen on platforms like Hulu and YouTube instead of airing like standard television commercials, bore the tag line, “You wouldn’t settle for it on the land, why would you settle for it in the air?,” reminding customers that JetBlue still offers standard amenities that other airlines now charge for. The tongue-in-cheek ads garnered a lot of attention, with The New York Times reporting that the campaign had a little fun at the expense of JetBlue’s competitors.
Though the advertising group often creates outside of the box, they do also produce work for more traditional media—if it best suits the client’s needs. Mullen Lowe is responsible for an award-winning commercial for Monster.com called “When I Grow Up,” which aired during a Super Bowl and ranked second on Business Insider’s list of “Super Bowl Commercials That Launched Brands.” This year, the agency also received the North American Grand Effie award, which recognizes effectiveness in marketing, for their “World’s Toughest Job” spot created for American Greetings.
“When it comes to solving our clients’ problems, we don’t have bias towards a particular type of idea or standard solution. Our only bias is to solve clients’ problems with the mix of insights, ideas and media choices that are right for their needs,” said Bryant.
And sometimes the best way to solve your clients’ creative needs starts with solving your own. In the case of Mullen Lowe Winston Salem, a new inspirational space in the heart of the Innovation Quarter, where collaboration and proximity is the spark to fresh creativity and new partnerships, may just do the trick.
Explore Mullen Lowe Winston-Salem and their advertising campaigns.