On April 25, 2016, Wake Forest Baptist Medical Center will launch a new tradition of sharing, giving and community outreach—a social media campaign called the Week of Giving.
The Week of Giving will be about sharing the Medical Center’s mission and stories with our students, faculty, staff and our community, including friends and families. We’ll measure success by the number of individuals and businesses who participate—whether by becoming ambassadors, making personal donations or sharing content on social media.
Though fundraising will be a major part of the effort, our first aim is “friendraising”—spreading Wake Forest Baptist’s message, connecting people to our mission and sharing the role philanthropy plays in making a difference for patients and their families.
What you’ll see
Beginning next Monday, here’s what you can expect to see each day:
Monday: The Voice of One
Tell people what the Week of Giving is—a week-long campaign for people to talk about what Wake Forest Baptist means to them, why it matters and how others can get involved.
Tuesday: Share Your One
Share what area of Wake Forest Baptist means the most to you. Encourage people to donate to that area or their own area of interest.
Wednesday: Why Wednesday
Share why you support that particular area and/or your experience with Wake Forest Baptist.
Thursday: Challenge Day
Challenge your connections, family and friends to participate. You can design your own challenge—ask 10 friends to like the Brenner Children’s Facebook page by 10 a.m., ask five people to give $5 in the next 55 minutes, etc.—or encourage them to share their experience with Wake Forest Baptist.
Friday: The Reach of One
Share a story you read, a photo you saw or something you learned during the Week of Giving, and learn how far the messaging of the week reached.
What you can do
Take the lead by being an ambassador! It’s easy: Use social media to share your message about what Wake Forest Baptist means to you. That could include patient care, research, education or innovation—whatever your most meaningful connection may be.
Click here to become an ambassador and to learn more.
Explore our social media toolkit
If you’re new to social media or need ideas about what to share, we can help. We’ve created a toolkit with cover photos, sample posts and images you can share, and we’ll be adding items through the Week of Giving.
Like or follow us
Explore our social media accounts and like or follow your favorites:
Facebook—Wake Forest Baptist Health, Brenner Children’s Hospital, Wake Forest School of Medicine
Help spread the word
We’re in contact regularly with our ambassadors providing information and tips for sharing tweets and posts, and we encourage you to invite your friends to join the fun and become ambassadors, too. Each Facebook page has a sharable post about inviting others, so please share.
If you have any questions about the Week of Giving or how to show your support via social media, contact us at WeekofGiving@wakehealth.edu, and visit wakehealth.edu/weekofgiving to learn more.
We hope you’ll join us in this exciting effort to raise friends and funds for Wake Forest Baptist!