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Juice Boost: Village Juice Co. Squeezes into the Innovation Quarter

Healthy eating is no longer a pipe dream. In fact, Pipe Dream—a delicious concoction that includes cucumber, apple, kale, ginger and turmeric—is now a part of the lineup of cold-pressed juices making nutritious choices a snap in Wake Forest Innovation Quarter. The vividly named juices…
Community, Entrepreneurship

Allan Younger Advocates for Small Biz

As one of the fastest growing urban innovation districts in the United States, Wake Forest Innovation Quarter brings a vast array of people from all walks of life to the same patch of innovation heaven. More than 3,100 people work here, along with 2,000 students…
A mess of tabloids featuring David Bowie on the cover.
Community

From the President: We Hear Tomorrow Coming

The passing of music icon David Bowie brought an outpouring of memories of his music, his style and his shape-shifting persona. But amidst the tributes and retrospectives, one snapshot stood out to me as indicative of not only who Bowie was as an artist, but…
Football helmets on a shelf
Ecosystem

Advancing Safety in Youth Football And Other Sports

A sobering question that has haunted sports columns and editorial pages is now making its way to movie theaters across the country: Is America’s most popular sport also its most dangerous? Despite record-setting television ratings and multi-billion dollar revenues, the National Football League is plagued…
Mullen Lowe employees gather around a buffet table, celebrating a company milestone.
Entrepreneurship

Mullen Lowe’s Approach to Advertising & Creativity

It’s an age-old question: How do you build a reputation for creativity in an industry that is—at its core—creative? For Mullen Lowe, one of the top ad agencies in the world, the answer lies in thinking differently. About everything. “Fundamentally, Mullen Lowe believes that creativity…
A group of women look at an old newspaper
Community, Diversity & Inclusion

Remembering the Past to Shape the Future

Read how the Innovation Quarter partnered with local groups to commemorate the history around the former tobacco factories.  Winston-Salem’s history as a center of the tobacco industry from the late 1800s through the end of the 20th century is well-documented. Some of the history you…
Graham Treakle Shares Lessons from a Triad Startup Weekend
Ecosystem, Entrepreneurship

Four Tips for Starting a Startup

Graham Treakle Shares Lessons from a Triad Startup Weekend Graham Treakle is no stranger to startups. For the past two years, he has run operations for a startup called Pass the Plate, an app that makes charitable giving easy by helping users make and track…

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