News from the iQ

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Philip Pledger: Champion of the Vernacular

April 7, 2016
It’s a phenomenon that they cooked up right here in Wake Forest Innovation Quarter. They are Philip Pledger and Anthony Petrovic, the phenomenon is Phuzz Phest, the place is Krankies and the conversation has an echo of déjà vu about it. Phuzz Phest, an annual music…

Jerome McKay: Bootleg Scientist

March 28, 2016
Innovators of all kinds populate the Wake Forest Innovation Quarter: entrepreneurs, researchers, coffee aficionados, advertisers, artists. But only one calls himself a “bootleg scientist.” Jerome McKay is a grad student, one of many who pursue an education in the Innovation Quarter. His academic home is…

Juice Boost: Village Juice Co. Squeezes into the Innovation Quarter

March 3, 2016
Healthy eating is no longer a pipe dream. In fact, Pipe Dream—a delicious concoction that includes cucumber, apple, kale, ginger and turmeric—is now a part of the lineup of cold-pressed juices making nutritious choices a snap in Wake Forest Innovation Quarter. The vividly named juices…
Community, Entrepreneurship

Allan Younger Advocates for Small Biz

January 25, 2016
As one of the fastest growing urban innovation districts in the United States, Wake Forest Innovation Quarter brings a vast array of people from all walks of life to the same patch of innovation heaven. More than 3,100 people work here, along with 2,000 students…
A mess of tabloids featuring David Bowie on the cover.
Community

From the President: We Hear Tomorrow Coming

January 14, 2016
The passing of music icon David Bowie brought an outpouring of memories of his music, his style and his shape-shifting persona. But amidst the tributes and retrospectives, one snapshot stood out to me as indicative of not only who Bowie was as an artist, but…
Football helmets on a shelf
Ecosystem

Advancing Safety in Youth Football And Other Sports

December 23, 2015
A sobering question that has haunted sports columns and editorial pages is now making its way to movie theaters across the country: Is America’s most popular sport also its most dangerous? Despite record-setting television ratings and multi-billion dollar revenues, the National Football League is plagued…
Mullen Lowe employees gather around a buffet table, celebrating a company milestone.
Entrepreneurship

Mullen Lowe’s Approach to Advertising & Creativity

December 18, 2015
It’s an age-old question: How do you build a reputation for creativity in an industry that is—at its core—creative? For Mullen Lowe, one of the top ad agencies in the world, the answer lies in thinking differently. About everything. “Fundamentally, Mullen Lowe believes that creativity…

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